For inspiration for this project, I decided to compile a collection of ambient advertising. Ambient advertising can be anything, that shows up in the real world where you least expect it. It's a brilliant way to advertise, because it brings the message that is normally found on the internet or magazines into the real world. All of the images are from a brilliant blog made by Szymon Blaszczyk called "Inspire me, now!"
You can find it here, and I highly recommend you do. I've collected some of his most recent images of ambient advertising (which are taken by other people but credited and linked to well), but he has a huge amount of other fun things to look at. I've wasted hours on his blog.
As you can see, it's very powerful the way these things turn up the way you least expect them. I would like to do something like this, but with the aim of letting people know how much energy they're using.
One thing that has impressed me about Australia is the outlets. Switches on the outlets are a wonderful way to prevent phantom energy from seeping out into appliances, something that a lot of people don't think about; usually once something's plugged in, they still assume they don't use energy if it isn't on. This isn't true, and the switches on outlets here are safer and remind people to completely shut off power if an appliance is not in use.
I would like my project to be an ambient reminder to turn things off, basically. I'll make my next entry about research on this topic!
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